20+ White Paper Examples, Templates + Design Tips
Table Of Content
But that doesn’t place their white paper in the perspective of the person it’s meant to help — the reader. Asking a question can get them to want to actually read your white paper. But you also want to strike a balance between being informative and entertaining. Try using a full-page color fill (like in this white paper example) for your glossary. Otherwise, readers may miss it when quickly flipping through the pages.
Allow for plenty of white space on your pages
Lucidpress has hundreds of content templates, and a handful of white paper templates. We like these because of the balance the templates give between copy and design elements. White papers are a vital tool for businesses who seek to establish themselves as though leaders and draw up leads. Through research and a clear tone of voice, they provide useful information and solutions to audiences.
Make your white paper enticing and visually appealing
If you take the advice given above, you’ll be well on your way to producing a persuasive and visually stunning white paper. This is an in-depth analysis of the trends, strategies, and best practices for businesses advertising on social media, made into an article. They know what they’re doing by posting this white paper as an article, using pre-written content to boost engagement on their blog. Piktochart has tons of templates that can help you do this for any format.
Step 3: Understand Your Audience
This white paper provides an in-depth analysis of search engine optimization (SEO) and its importance of online businesses. Pimberly does a great job of gauging interest up front, not only by asking for an email, but also by providing a summary and an expected read time, 15 minutes. This white paper provides a comprehensive overview of the current state of cybersecurity, its challenges, and emerging threats. White papers may also be gated, meaning that readers have to provide contact information before they can access the content. Businesses can use this to generate leads and build their email list.
Choose from hundreds of white-paper templates. See all white-paper templates
Schedule a strategy call with us and find out how we can boost your content marketing efforts. A white paper is a report usually created by a company or marketing agency about a complex problem its customers face. It is persuasive and research-based, often used as part of an inbound marketing strategy. White papers help the reader understand the problem and provide a possible solution.
If you’re hoping to use white papers to generate leads or increase organic traffic, you might want to take a look at other forms of content writing for better results. The main difference between white papers and other types of content, like blogs and eBooks, is white papers don’t promote a company’s products or services directly. It’s meant to give readers a ton of helpful data and information without bogging down their reading with advertisements.
Design Museum and Urge Collective publish sustainable exhibition design white paper - Design Week
Design Museum and Urge Collective publish sustainable exhibition design white paper.
Posted: Wed, 09 Aug 2023 07:00:00 GMT [source]
I mentioned above that a large part of choosing a topic and preparing the content for a white paper is to consider your audience. White papers are expert documents, so make sure you have enough knowledge to share and sources or proof to back it up. Now that you know what a white paper is and what it’s used for, let’s get into the step-by-step process of creating one for your own business.
Apart from posting and sharing on social media organically, consider running paid ads. This is where your copy and visuals need to be on point as you’re paying per click and you’ll want your ROI to be positive. Share promotional graphics for your white paper with Visme’s social media scheduler right from the editor. Schedule it to your favorite channels or post it manually as you create the material.
Full-screen background videos and animated transitions, for example, are the kinds of visuals that will make your message stick. A considerable advantage of using interactive white papers is that you can get data on how long people spend on each page, how far they scroll, where they click, and more. This lets you figure out exactly what interests your audience and enables you to strengthen your content continually.
For example, let’s say your customers are having trouble choosing the right content management system (CMS) for their small business. You might develop a white paper on the major functions each CMS should have and how to choose the right one. This shows people you understand their industry and you have the expertise that can help them with other problems or challenges through your products and services. White papers are everywhere these days, and businesses use them for all sorts of things. But if you’re tackling a government white paper, these government white paper templates might be just what you need.
I mentioned above how to use brand colors for all the elements inside the white paper pages, but you should also consider the fonts, icons and other visuals. The white paper templates in Visme offer stock image placeholders to help guide your design. White papers are lengthy documents, ranging anywhere from five to 100+ pages.
In the design world, white space is the empty space around design elements on the page. Leaving some room for your text and images to breathe will help your design look less cluttered. Like any design project, it’s important to start off on the right foot. Think of it as a map that outlines exactly what your white paper will cover. To pick a motif for your white paper design, think of some themes reflected in your white paper. A visual motif is a visual element that is repeated throughout your design.
Take it a step further and add or remove design elements that suit your taste. Unlike ebooks, which may address a broader scope of topics, white papers have a singular focus. They’re designed to solve a specific problem for readers and build brand trust in the process.
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